Yo también soy de aquí

You know that vacation spot you've been going to all your life? That place where you don't live all year round, but where you also feel a little bit local. Well, the Christmas Lottery is already on sale in that place where you also belong. What if the lucky number is available in your vacation spot?
Agency: Contrapunto BBDO

Awards:

C de C in book 2024 / Ideas
C de C in book 2024 / Estrategia
C de C in book 2024 / Redacción