About me

I'm Gonzalo Arce, Creative Art Director, I have also signed my works under the nickname Gonzo de San Román.
In this portfolio you can see a bit of the success resulting of more than 12 years in advertising. In those years I have enjoyed working with the most talented teams in the most creative agencies.
I am devoted to advertising. I deeply value CRAFT, ART DIRECTION made with care, but my true passion are IDEAS. Powerful ideas capable of touching and moving real people.
Advertising runs so deep in my DNA that you may have heard my voice in a commercial or two.
I’m no real estate agent, but would love you to check The Buildings and listen to a bit of my drumming.
I will gladly share anecdotes, impressions and ideas when we meet.
know what others say about me

AWARDS

CANNES LIONS

Bronze / Cannes Lions 2016 - Mobile
Shortlist / Cannes Lions 2016 - Film
Shortlist / Cannes Lions 2017 - Promo And Activation
Shortlist / Cannes Lions 2017 - Product Design

EL SOL

Silver / El Sol 2017 - Direct
Bronze / El Sol 2016 - Film
Bronze / El Sol 2016 - Radio campaign
Bronze / El Sol 2016 - Innovation
Bronze / El Sol 2017 - Integrated Campaigns

EL OJO DE IBEROAMÉRICA

Gold / El Ojo de Iberoamérica 2016 - Radio piece 
Gold / El Ojo de Iberoamérica 2016 - Design
Silver / El Ojo de Iberoamérica 2016 - Film
Bronze / El Ojo de Iberoamérica 2016 - Radio campaign

C DE C

in book 2017
in book 2020
3 entries in book 2024

NY CAPLES

Silver / NY Caples Awards 2017 - Loyalty Campaign
Bronze / NY Caples Awards 2017 - Direct

WINNA

Gold / WINA 2020 - Film
Silver / WINA World Festival 2019

El CHUPETE

Gold / El Chupete 2017 - Film

Contact

Experience

Freelance [2021 - Present] Independent Creative Director

Lotería de Navidad, ONCE, Iberia, Halcón Viajes, RFEF, Codere, BBVA, Hamburguesa Nostra, Unicaja, Ladrón de Manzanas.

Worked with: 

  • McCANN
  • DDB Spain
  • Contrapunto BBDO
  • RK People
  • Kitchen
  • OMD

Media Monks [2021 - 2021] Senior Creative

BMW, Mini, Amazon Prime Video.

RK People [2019 - 2020] Senior Creative

La Quiniela, Subaru, UAX, Prosegur.

Manifiesto Madrid [2018 - 2019] Senior Creative

Illunion, Codere, Bipi, Masmovil.

VCCP Spain [2016 - 2018] Creative

Plátano de Canarias, Windows, Vans, Yoigo, Génesis, Worten.

LOLA MullenLowe [2015 - 2016] junior Creative

Líbero, SEAT, Cornetto, Magnun, Nomad, Unilever.

Mr.Beebe [2013 - 2014] Creative Trainee

Páginas Amarillas, Cruz Roja, Aldeas infantiles.