Vans 3xtra shoe
Every skater has a dominant foot wich is constantly sliding across de board’s grip. That shoe wears out faster tan the other. And finally both Shoes are early thrown away, even if only one of them is broken.
For the first time in history, a brand has created a pair of three shoes. Two for the dominant foot and another one for the other.
Shortlist / Cannes Lions 2017 - Promo And Activation
Shortlist / Cannes Lions 2017 - Product Design